Commonly Used Google Ads Ad Image Sizes
In addition to displaying conventional advertisements through television, newspapers, billboards, magazines and other print media, advertisements are also made online. Like Google Ads which helps many advertisers who use the Google display network. Advertising itself is used to provide brand awareness, image branding, promote products, services and others.
Of course, those who spend money on paid advertising want to make sure they get the best profit too. Meanwhile, to get the right results and advertising targets, advertisers must know the ins and outs of online advertising. This includes ad design to ad size according to their needs.
So with over 10 different ad sizes and dimensions, knowing which size ad to run in your display campaign can be confusing. Should you stick with leaderboards and large rectangles or try medium ad sizes instead? To help you understand Google's various ad sizes and dimensions, here's what you need to pay attention to if you want to place an online ad.
Know What is Google Ads Image Size
Google ad sizes also known as Google banner ad sizes, are the different types of banner sizes available to the Google network known as Google AdSense. Just like other PPC networks, Google also allows publishers to display different sizes of ad units on their websites. But unlike platforms like Facebook Ads which have several specific ad placement sizes, Google has a wider variety of sizes to choose from.
Since every website is not designed the same, not every website can use the same ad format, which is why Google offers a variety of different sizes. This not only makes it easier for websites to insert ads into their websites, but also gives advertisers a choice of different ad sizes to work with. These different ad sizes often have different click-through rates and therefore different prices. If advertisers want traffic to their ads but don't want to spend a lot of money, they can opt for a smaller ad size that doesn't cost as much.
This comparison is with a larger ad size that will also likely get a higher click-through rate at a higher cost. With digitization in the last few decades, there has also been a special type of advertising that focuses on advertising that can be accessed from mobile devices. Compared to display ads on desktop, these mobile ads are designed to look good on mobile without ruining the user experience. This usually means that the image size on mobile ads is relatively smaller compared to large display ads on desktop.
Advantages and Pros of Using Google Ads Ads
Just like most ads, no matter what the medium, of course there are more advantages or advantages if you use ads from Google Ads. Successfully beating other types of conventional advertising, Google Ads is more advanced and keeps up with the times more precisely. Here are some advantages if you advertise using Google Ads:
Fast, practical and efficient
Advertisers will get fast results with GDN (Google Display Network) which allows your ad to go up within one day if it meets the terms and conditions set by Google. The sooner your audience sees your ad, the sooner you can get new customers.
Get free exposure
The Google Display Network only charges you when a website visitor clicks on your ad and is directed to your website. If a visitor sees your ad but doesn't click on it, then you don't have to pay anything. Your ad is also shown 24 hours a day, seven days a week, so it reaches customers regardless of date or time.
Advertising for your brand
Then GDN displays your image or video ad along with your company logo to viewers. This is great for branding because your ad will instill a memory of your brand in anyone who sees it.
Save cost
You can set a maximum cost-per-click, which will allow you to better manage your digital marketing budget and ensure you don't exceed your maximum spend each day. Advertising costs depend on the competitiveness of the keywords you are trying to install and rank for.
Suitable targeting
Using Google user data, you can target your ads to a highly selected and relevant audience, expanding your marketing costs. AdWords also offers a variety of ways to target your ads, including demographics, affinity, in-market interest, customization, lookalike audiences, and remarketing.
Commonly Used Google Ads Ad Image Sizes
When using display ad networks to advertise your business, one of the most common is Google ad size. But there are also sites and website themes that also display ads of roughly the same size as Google Afs. Here are some of these ad sizes that are almost standard online ad sizes and more than 90% of websites use the same size:
Large skyscraper size (300 x 600)
One of the fastest growing ad sizes, is the size of a large skyscraper which is perfect for grabbing the attention of visitors when placed next to articles and content. Its large dimensions make it difficult to go unnoticed and greatly increase the likelihood of users clicking on it. Preferred by brand advertisers, this ad size offers higher payouts for publishers and higher conversions for advertisers.
Leaderboard size (728 x 90)
The leaderboard size type is one of the most common Google ad sizes and converts very well when placed above the main content. The long horizontal width helps increase the impact of the ad on users and makes them more likely to click on it. Due to its diameter, this size is best used for displaying logos, brand names, and text.
Big rectangle size (336 x 280)
The large rectangle size also has an abundant supply of advertisements on the online network. With its size slightly larger than the medium rectangle size, this size grabs the user's attention more easily which significantly increases the chance of being clicked. For maximum benefit, large rectangle sizes perform best when placed inside articles or at the end.
Conclusion and Closing
As with any ad, there are many options for showing your ad, so in addition to considering ad size, it's also important to experiment with and test different templates, colors, and content for the best results. Make sure to optimize your brand images and logos so that they make a good first impression on your visitors later.
Don't forget to use clear and catchy titles and text because you want your ad to show users why they should be interested and click on the fish. If you want to start your first ad, it's a good idea to stick to some of the general sizes above which will give you some variety but also give you access to all your ad impressions later.
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Thanks for reading: Commonly Used Google Ads Ad Image Sizes, Sorry, my English is bad:)